Close-up of a bright yellow sunflower with a dark brown center, with other sunflowers blurred in the background.

THE STUDIO BE

The Studio Be was created as a brand identity project for a creative studio founded by two designers seeking to align their work with their authentic essence. The challenge was to build a brand that not only looked good but also captured who they are and how they show up in the world — with clarity, creativity, and purpose.


Using tools like the DISC personality model and holistic self-awareness frameworks, the visual identity was crafted to reflect their core energy: bright, inspiring, and full of life. Yellow became the anchor of the brand’s visual system, paired with warm typography and a friendly tone. The result is a vibrant, consistent, and soul-aligned brand.

Creative Studio & Holistic Design

INDUSTRY

SERIVCE

Brand Strategy & Visual Identity • Social Media • Web Design • Collateral Design

Brand Conceptualization • Web Design • Holistic Branding Strategy • Creative Research

SKILLS

Sun setting over mountains with an orange and yellow sky.
Text graphic that says "The Studio Be" with decorative starburst icons on a black background.
Collage of images depicting sunrise, sunset, people meditating, exploring outdoors, and enjoying cozy activities with candles, books, and oranges, emphasizing themes of inspiration, authenticity, sharing, and learning.
Open silver laptop on a yellow surface displaying a website with a yellow and white background. The website features text about a creative studio called 'The Studio Be'.
A person holding a bunch of yellow sunflowers with green leaves and stems against a plain, light-colored background.
Smartphone displaying a social media profile page with posts about branding, marketing, and color palettes, and business cards with sunset and green designs.
Two women working together on a table with colorful charts and diagrams, writing and pointing at documents.
Sunset over a beach with mountains in the background, featuring a central logo with the letters L and B inside a white oval outline.
A yellow envelope with white text reading 'The Studio Be' and a white sheet of paper with green and orange text, a logo, and a QR code. The paper discusses belief in oneself and the concept of 'Golden Alignment.'
Color swatch sample booklet with yellow, green, and chartreuse shades, titled 'The Studio Be' with sun and moon symbols on the cover.
A yellow tote bag with white straps lying on concrete steps, with the text 'The Studio Be' and a sun symbol printed on it.
A circular sticker with a yellow sun icon in the center, surrounded by the text 'THE STUDIO BE BRIGHTING YOUR BRAND UP TO LIGHT' on a textured surface.
Two women, one sitting and one standing, with sunflowers, posing on a white chair against a plain white background.
A yellow gradient background with white text that reads, 'Tenor Sans BRINGING YOUR BRAND TO LIGHT. Source Sans 3. We believe in the transformative power of holistic wellness. We strive to reflect it in every aspect of our work and the culture of our studio.'
Yellow business card with white and orange text reading "Sunshine for your soul," placed on light-colored fabric.