The client, an Ayurvedic therapist and yoga teacher, wanted a brand that could visually embody the essence of her work. We began with a brand strategy process that explored her mission, archetypes, emotional tone, and the experience she wanted to create. Her core purpose: to awaken, move, and transform.

Since her name was already central to the project, the focus shifted to building symbolic depth. The monogram logo (CC) includes subtle elements of air, the moon, and circular movement—representing the rhythm, flow, and cyclical nature of her work.

A palette blending Vata and Pitta (Ayurveda profiles) qualities was selected: burgundy, melon, saffron, white, and powder blue, colors that evoke vitality, softness, and spiritual grounding.