Jeff is a global tech company operating under an umbrella model, with multiple service verticals including Mr Jeff (laundry), Fit Jeff (fitness), Coffee Jeff, Beauty Jeff, and Works (coworking). As part of the in-house design team, I contributed to building a cohesive and adaptable brand ecosystem across more than 15 countries.

My role focused on developing scalable visual systems and creating both B2B and B2C communication assets. I collaborated with marketing, product, and operations teams to design materials that balanced consistency with cultural flexibility.

From investor decks to social campaigns, storefront visuals to internal event branding, this position gave me hands on experience managing brand coherence in a fast-paced, high-growth environment.