Woman in workout clothes doing push-up on the beach

ANAISSA

Anaissa is a Spanish brand specializing in compression garments enhanced by advanced textile technologies that work with body heat to support circulation and reduce cellulite.

The challenge: refresh the brand’s visual identity to feel more modern, elegant, and aligned with today’s market, while keeping its recognizable crown logo.

The creative solution centered around reimagining the crown not just as a decorative icon, but as a symbol of the brand’s scientific foundation. I redesigned it using interwoven lines that evoke the complexity of textile fibers and DNA strands, reflecting Anaissa’s fusion of biology, technology, and design.

Apparel / Fashion Tech

INDUSTRY

Brand Concept • Visual Identity • Collateral Design • Social Media

SERIVCE

Rebranding • Concept Development • Visual Refinement • Symbol Design

SKILLS

Comparison of original and rebranded logos for 'anaissa': original logo features a pink crown with three dots on top, and the text 'anaissa' below; rebranded logo has a purple circle with a white geometric crown logo inside, and the same text 'anaissa' below.
Comparison of original and rebranded logos for 'anissa,' with a pink crown icon for the original and a purple crown icon for the rebrand, both featuring the brand name in black letters.
Smartphone displaying the Anaissa website with athletic wear and the message, 'No es magia... es ciencia' (It's not magic... it's science), promoting smart, sustainable sports fabrics.
Clothing tags for a medium-sized eco-friendly, recycled nylon jacket from the Terra collection by Anissa with a purple hang tag and a white care label with care instructions.
Close-up of a woman wearing a black athletic sleeveless top with perforated, geometric pattern and the brand name 'anissa' on the waistband.
Three gift cards in shades of purple and pink, each with a different value: $100, $50, and $20, labeled as Anissa Collection.
Flyer with a woman in black workout clothes striking a stretch pose, advertising slimming garments and advanced embroidery technology, with additional information and images on the back.
Purple yoga mat rolled up with a white label showing a logo and barcode, cast on a plain white background.
Close-up of a person wearing black athletic wear, with the word 'anissa' on the waistband of their leggings and a small circular logo on the sports bra.
Business cards and envelopes for Anissa, featuring the logo and contact information of Isabel Frances, CEO, set on a white background with purple accents.